What Is Circular Fashion?
Designed For Circularity is our first step towards circular fashion. When you see this phrase and logo it means we have thought about this product all the way through each process to be easily recycled and kept within a circular economy.
Wouldn’t it be amazing if we were only making clothes out of materials already within our system?
Currently only 1% of all textile production is made using recycled materials. With over 100 billion garments being produced every single year that’s a lot of unnecessary virgin feedstock causing harm to our planet.
Clothes should be designed with longevity and once their life cycle comes to an end they should be easily recycled or upcycled. If the material cannot be used anymore, it can be downcycled into low-grade products such as rags to clean airplanes, insulation and mop heads.
“Circular fashion can be defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form”.
In simple terms… every part of a garment is cyclical - starting from design. So let’s buy, use and reuse.
After this comes the material selection. Is it sustainable? Trying to stick to mono fibres for an easier recycling process.
Have the clothes been manufactured in safe, fair and ethical conditions?
What happens once the garment becomes worn down, can it be redesigned or repaired? If not, how easily can it be upcycled and reused without losing its value?
These are all questions the fashion industry should be putting at the forefront of everything they do. We have an enormous opportunity to limit the impact the fashion industry has on our environment and this is the smartest way to have a positive impact on a mass scale.
This change starts with us, with our consumer habits and every time we spend money we dictate the change we would like to see on our planet.