Fashion. Sustainably Driven.
Starting a sustainable fashion label that puts the planet before profit wasn’t a hard decision for us. It was common sense. Unlike the 2,700 litres of water it takes to produce one cotton shirt. We founded nu-in because we believe that if you wait for change, it won’t come. We’ve designed every part of our business around sustainability to show the fashion industry that it can be done; you can produce collections that people love using recycled and organic materials.