Processes

Across each of our products we have logos that represent which method has been used to create that item of clothing. It helps us on our mission of total transparency, they are also displayed on our hang tags that come with the clothes.

We have signed up with the animal protection icons PETA to have the official certification across all of our clothes. There is no real reason for killing and torturing animals for our own personal gains in food and fashion. No animals have been, or will be harmed in the manufacturing of our products and we feel it's important to be clear on this and stand firm on our mission going forward. By using the PETA icon, our costumers know they are choosing pieces that align with their values.

It’s estimated that over 80 billion garments are being produced every year. Of those around 20% are not being bought and end up being dumped into landfills or burnt. THIS IS A HUGE PROBLEM. Currently, only 1% of all textile production is made using recycled materials. That leaves a huge opportunity to give what would otherwise be left as waste another life by recycling it and turning the waste into new clothes. This is the easiest way to slow down the unsustainable landfill situation the world is currently in.

By recycling we are saving space in landfills, natural items can take hundreds of years to decompose in landfills. Synthetic products left in landfills will never decompose, they have the potential to release toxic chemicals such as methane and CO2 into the atmosphere, groundwater and surrounding soil.  

Recycling saves on energy consumption, water usage and the dyeing process. It also helps reduce the use of virgin fibres.

Organic materials are grown without the use of pesticides, herbicides and other chemicals. The soil and water is monitored and only natural fertilisers are used.

We currently use organic cotton. The sustainable methods in which organic cotton is farmed does not pollute the air, water or earth's soil. Organic cotton feels softer on the skin and is less likely to trigger allergies.

Just 2.5% of the world’s water is classed as freshwater, with the majority of this being frozen or deep underground. It’s important we consider our water wastage as if we fail to do so, the planet may run out of fresh water in the next 25 years. One t-shirt from crop to shop uses around 2,700 litres of water, the equivalent of what one person drinks in 2.5 years. At nu-in we reduce water usage in two highly impactful ways.

The first being, we always try to use recycled material which needs almost no water to become a new high quality material; secondly, in the production process, we work with factories who have the latest water saving washing technology. When combining recycling with clean water saving washing technology we can reduce water usage as much as 95%, a whopping 2,500 litres of water saved for every t-shirt made.

In short, upcycling is taking unwanted materials and turning them into something more valuable. For example taking production waste and turning it into new clothes. In textile waste alone, the average apparel factory throws away around 27,000 kgs of perfectly usable waste every single week.

We have taken denim scraps from our factory in Turkey that would otherwise be left as waste and partnered the upcycled waste with an organic cotton to create a beautiful upcycled denim material.

By upcycling you immediately minimise the use of natural resources such as water and energy to make a product. In comparison, on average, making one pair of traditional jeans uses around 10,000 litres of water.

On our upcycled denim, we decided to use the original colour of the material instead of dyeing it which eliminates the use of chemicals and reduces water usage.

By repurposing waste materials you are saving landfill space.

Biodegradable materials such as hemp, bamboo, linen, lyocell (tencel) and organic cotton are all considered eco friendly materials. When choosing these materials you are selecting fibres which can naturally biodegrade. A biodegradable fabric is one of the most sustainable options you can take when looking at a garment's impact on our planet. By choosing an organic or eco friendly material you are not using any harmful chemicals or methods in the production process. This means waste and pollution is limited and water is preserved.

Another benefit of biodegradable garments are in the softness of the material. There is less stiffness when compared to garments with recycled materials and it’s more breathable, lightweight and feels much softer on your skin.

Another negative from the fashion industry is the disposal of toxic water waste into natural water systems. The world bank estimates that at least 20% of water pollution comes from textile dyeing. Wastewater contains toxins such as lead and mercury which massively harms both aquatic life and the health of millions of humans living close to these water systems.

One of the ways we at nu-in reduce our negative impact on our planet is by using lower impact certified fabrics. This ensures that no harmful toxins are introduced into the environment.

You have the right to know where your products are made and that they were made in safe humane conditions. From the person sewing your garment together in Turkey to the fit technician making sure the clothes are the right shape in Sweden to the design team creating the beautiful artwork sat in the UK. Each garment has a unique QR code on the care label which you can scan and it will take you to the factory page on our website of where that garment was made.

When you see this icon, you know that this product has a low CO2 emissions versus traditional clothing production. We are able to reduce CO2 emissions in our products by using state of the art laundry facilities, upcycling textile waste and design styles out of dead stock fabric. This combined with all of the methods mentioned above helps lower the individual impact of your garment.

This icon means that this is a ‘seamless’ product. Seamless clothing is a process where minimal seams are created to make the garment. Having minimal seams increases the comfort and durability of the garment as there are no weak areas. Seamless also means there is much less waste of materials in the production stage.

Certain yarns of ours are infused with anti-bacterial properties that neutralize odours and eliminate bacteria and fungal build up on the textile. Approved by the World Health Organisation, the treatment is non toxic and eco friendly, ensuring your garment stays fresher for longer. You can find this across most of our activewear.

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