Some people assume that we can't make sustainable choices because we have an affordable price point. Affordable doesn't have to come at the cost of humanity by exploiting cheap labour.

OUR PARTNERS

The most ethical factories in the world.

OUR FABRICS

Our materials are bought in bulk and create entire collections with lots of different shapes.

DON'T OVERPRODUCE

We analyze on a daily basis what people are buying so we can produce clothes that are actually in demand.

DON'T WORK OFF SALES SAMPLES

Our b2b partners buy straight from design CADS.

COUNSCIOUS 

All of our strategic factory partners are conscious about sustainability and work collaboratively with us on driving more social and environmentally sustainable innovation across the textile production industry.

nu-in PLUS

We launch nu-in plus soon because we want to make sustainable clothing as accessible as possible

BELOW WE CAN EXPLAIN THIS PROCESS:

1.
We search for high productivity over cheap labor. high productivity is more effective than searching for lowest possible cost of labour.

2.
We buy in bulk and create entire collections with lots of different shapes. This allows us to always use our core materials in each of our garments without having to keep or buying new materials down our costs. We don't overproduced and sit on unwanted stock because we are as reactive as possible. By putting a focus on data we are analyze on a daily basis what people are buying so we can produce clothes that are actually in demand.

3.
We don't work off sales samples with our b2b partners. They are buy straight from design CADS allowing us to save money and skip on producing sales samples that end up becoming wasted garments usually.

"Empowering innovations transform something that is complicated and expensive into something that is so much more simple and affordable that a much larger population can enjoy it."

- CLAYTON M. CHRISTENSEN

Questions still unanswered? Check our FAQ Page!