We started nu-in with a bold mission. To create a force for change towards sustainability in fashion. Since launching, we’re often asked if we are a vegan brand. We knew we hadn’t used any animal products so far in our journey, but does that mean we would never need to?

Sustainability and veganism are not isolated concepts, they have an overlap, and for us they go hand in hand. Both fall under the spectrum of acting consciously and responsibly for the planet and our future generations which are undeniably at risk.

The way in which we farm livestock and consume animal products is truly unsustainable and unbalanced. Farming livestock puts an enormous pressure on our planet, alone it is responsible for almost 15% of all global greenhouse gas emissions. With the expansion of this industry it has occupied 77% of our agricultural land and destroyed many natural habitats damaging our planet's ecosystems severely.


Forests are complex and precious ecosystems mitigating climate change, providing life to wild animals, and they play a huge role in our natural water systems. Worldwide deforestation continues to increase at an alarming rate, predominately to create more space for animal agriculture.

By choosing animal products, we blindly take part in the unethical industrialized farming and slaughtering of literally 25 billion animals every single year. We often see meat as food on a shelf in the supermarket, leather as part of our sneakers and fur as cozy insulation for our coats. Of course we don’t think of the journey that animal has suffered to find its way to the product. Even if there is a growing offering of organic and responsibly raised animal products, more than 95% remain industrialized and unsustainable. Animals are intelligent creatures and we neither have the right nor the reason to torture them to death.

Besides the negative impacts and the ethical dimension, there is strong support by science that a simple change in our nutrition can have a huge positive impact on the climate crisis we face. Switching to a plant based diet is regarded the 4th biggest impact on greenhouse gas reductions over the next decades with low costs attached*. It’s not about being dogmatic or religious about veganism. It’s all about reducing and phasing out from today’s dominantly meat rich diet and depending on livestock as a resource for many products, such as footwear and fashion.

So with all this said we had to ask ourselves… Do we really need any animal products to make the clothes we want to be making? And if we do, can we really say that leather and fur are just byproducts from the industry? Can we source wool sustainably whilst making sure that the animals are really well looked after? And even if they are, is it ethical and does it fit in the sustainable vision of the future we are striving towards?

The simple answer for us is no.

Nu-in is officially a vegan brand. We have signed up with the animal protection icons PETA to have the official certification across all of our clothes.

There is no real reason for killing and torturing animals for our own personal gains in food and fashion. No animals have been, or will be harmed in the manufacturing of our products and we feel it's important to be clear on this and stand firm on our mission going forward.

PS: If you are interested in finding out more about a vegan lifestyle we recommend the following:


Game changers


Eating Animals by Jonathan Safran Foer
Some We Love, Some We Hate, Some We Eat: Why It’s So Hard to Think Straight About Animals by Hal Herzog
Veganism is the single biggest way to reduce your carbon footprint




Thank you for being with us and we hope you stay for many more good things to come.

Sincerely, Founders of nu-in
Mike, Marcus ,Stefanie, Poppy & Nathan


Global Land use for food production

Annual Deforestation, 2015

The UN FAO publish forest data as the annual average on 10- or 5-year timescales. The following year allocation applies: "1990" is the annual average from 1990 to 2000; "2000" for 2000 to 2010; "2010" for 2010 to 2015; and "2015" for 2015 to 2020.

Livestock counts, world 1070 to 2014

Total number of livestock animal, measured of the numbers of live animals at as singles point in any given years.

Global Greenhouse Gas Emissions by Sector

This is show for the year 2016 - global greenhouse gas emission were 49,4 billion tonnes CO2 esq.