We started nu-in with a bold mission. To create a force for change towards sustainability in fashion. Since launching, we’re often asked if we are a vegan brand. We knew we hadn’t used any animal products so far in our journey, but does that mean we would never need to?
Sustainability and veganism are not isolated concepts, they have an overlap, and for us they go hand in hand. Both fall under the spectrum of acting consciously and responsibly for the planet and our future generations which are undeniably at risk.
The way in which we farm livestock and consume animal products is truly unsustainable and unbalanced. Farming livestock puts an enormous pressure on our planet, alone it is responsible for almost 15% of all global greenhouse gas emissions. With the expansion of this industry it has occupied 77% of our agricultural land and destroyed many natural habitats damaging our planet's ecosystems severely.