Chantuque are renowned across the world for their production of denim. Not just any denim. Denim that is produced using 80% less water than standard industry production which sees around 10,000 litres of water used to produce one pair of jeans (that’s 4 years worth of drinking water for one person). This is achieved through the introduction of their very own in-house sustainable washing unit, the first fully sustainable laundry in Turkey. This washing facility replaces traditional harmful processes by using cutting-edge laser and innovative ozone to treat garments, eliminating the use of harmful chemicals, reducing water usage by up to 80% and saving energy.

Chantuque has also invested in dramatically reducing factory waste by taking all factory offcuts to recycle into their own unique cloth. This creates a circular model and saves huge amounts of waste fabric going to landfill every month. This fabric in turn has a water saving of more than 2,500 litres of water per pair of jeans.

Chantuque are also some of the best in the business when it comes to worker’s rights, setting up a union which sees employees benefit from initiatives such as marriage and birth bonuses.