nu-in is a brand driven by social and environmental sustainability. We want to be an alternative to the bigger brands producing unsustainably. Is it really possible to make an impact?  We’re constantly asking ourselves this as it is a bold mission... but, we strongly believe in it.

Every second one garbage truck full of clothes is dumped ready to be burned or destroyed in landfills across the world. We use a lot of recycled materials in our clothes which is good as it slows down the process of materials being thrown away and gives them another life, however... only 1% off all textile production is made using recycled materials. The opportunity here in itself to shift that is huge.

Founded in 2019 by a small group of friends, nu-in was birthed with a simple mission to create beautiful clothing whilst having a lower impact on our planet. The fashion industry is the second most polluting and we feel a responsibility to reduce this as much as possible.

Whilst it’s impossible to be 100% sustainable with any type of product production we still believe we can live in a world where the majority of textile production can be done with a more sustainable approach.

We just want to show the world that affordable fashion and sustainability can coexist. And if we only convince one person or one brand to think more about the impact fashion has on the environment, it will have all been worth it.


Our founders,
Mike, Poppy, Marcus, Stefanie and Nathan


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“The greatest threat to our planet is the belief that someone else will save it.”


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