30% of the net revenue from selected products will go to:
FRIDAYS FOR FUTURE
From October 8th 2020 to January 8th 2021

BUY FOR GOOD is a nu-in initiative which rethinks the broken fashion model of reckless discounting and wasteful over buying.

The fashion industry is responsible for psychologically impacting the human generation with the concept of sales periods. Many brands have amplified this by manipulating their prices to make their customers feel like they are ‘getting a good deal’. They artificially set high prices knowing they will end up discounting the product which plays into consumer behaviour.  

The sale period is usually at the fault of the brand over buying stock they can’t sell. Over 100 billion garments were produced in 2019 and an estimated 50% of those were sold at a discounted price. 20 billion garments never sold and ended up being burned or dumped in landfills. This overproduction often takes place in unethical working conditions, with unsustainable materials and little regard for our environment. Only 1% of all textile production in 2019 was with recycled materials.

AT nu-in, WE WANTED TO DO THINGS DIFFERENTLY

Instead of introducing Sales periods as part of our business model we decided to take a new conscious approach where we can make good from our mistakes. As a new brand, it’s unrealistic for us to always know precisely what quantities of stock to buy. Sometimes we get it wrong.

In these cases rather than generate a classic sale in hope to make a profit, we want to rethink this completely. BUY FOR GOOD is our way of making up for our mistakes. We give the best price possible on each garment and will donate 30% of the net sales to an organisation that combats social or environmental injustice. We won’t make a single profit on any of these items. Our mistakes can become the catalyst for a greater cause!

FRIDAYS FOR FUTURE

Every three months, we will transparently donate the full amount from all BUY FOR GOOD WOMEN and BUY FOR GOOD MEN labelled products to a charitable cause.

The first charity we will be donating to is Fridays For Future. Fridays For Future is a global climate strike movement that started in August 2018, when 15-year-old Greta Thunberg began a school strike for climate.

The goal of the movement is to create awareness and put pressure on policymakers, to make them listen to the scientists, and then to take forceful action to limit global warming.

 

The following three points are what the organisation is demanding.

  1. KEEP THE GLOBAL TEMPERATURE RISE BELOW 1.5°C COMPARED TO PRE-INDUSTRIAL LEVELS.
  2. ENSURE CLIMATE JUSTICE AND EQUITY.
  3. LISTEN TO THE BEST UNITED SCIENCE CURRENTLY AVAILABLE.

 

So when you see a product labelled BUY FOR GOOD, know that this product has an impact towards a greater cause.

Please read our FAQ’s for more information.

Frequently Asked Questions

1. WHO GUARANTEED/PROVES THAT MY MONEY GOES TO THE CHARITY? 

We do. We will publish an open and transparent report on how much we donated after the three months period has passed.

2. I THINK THE CHARITY XYZ IS NOT GOOD BECAUSE OF... 

We value your opinion and accept that everyone may have different views on which charity partner is best. We chose this charity based on best knowledge and are convinced that we have chosen a cause for good. Charity is all about doing good and not perfect. We will change the charity organization every three months and would be happy if you check out our Buy For Good section in the future.

3. WHY CAN'T I CHOOSE MY OWN CHARITY I WANT TO DONATE TO?

As much as we love this idea, the administration needed to carry this out is too much for a startup our size right now. We want to stay focussed and make meaningful donations, but hopefully if this grows we can look to add in more ideas like this.

4. WHY DON'T YOU DO "BUY FOR GOOD" ON MORE PRODUCTS OR ON ALL? 

We don’t make any money on Buy For Good products. We need to make a profit as a business to be sustainable, create jobs and spread our message which is why we can’t do this on all products. We are happy to use our mistakes for the benefit of a greater cause.

5. I'VE SEEN YOU REDUCED THE PRICE IN "BUY FOR GOOD" FOR A PRODUCT I RECENTLY BOUGHT. CAN I HAVE A REFUND?

Good try, but we have just now decided to say goodbye to the product and we're sure you understand that we cannot do that retrospectively for all sold before.

6. IF YOU REDUCE PRICES FOR SOME PRODUCTS ISN'T THAT THE SAME AS DISCOUNTING?

No. Discounting is either embedded in the business model and pricing strategy of a company or discounts are given on occasions. They are a kind of drug used to entice consumers. We might reduce a price because we had the wrong price/value. But we never use that as an incentive and advertise it. For us it is correcting a mistake. If we can do something good with it, then it is a good mistake.